Social media is one of the biggest marketing tools an organisation can adopt, with many companies basing their entire marketing strategy around social media activity.
In the U.K over 40 million people use Facebook and, globally, Facebook has over 60 million active business pages. It is crucial, then, for businesses to develop an online presence. A strong social media presence is attractive to customers and it helps distinguish a company as trustworthy. This is vital, especially for smaller companies hoping to build a customer base.
This social media marketing training course includes eight bitesize modules, which cover all the basics of the most popular social media platforms including Facebook, Twitter and LinkedIn.
It will help you understand how social media can boost your business’s online presence, reach and attract new customers, and communicate with your customer base directly through news and offers.