Use the foundations of UX design to launch your career as a digital designer.
More organisations are taking a ‘digital first’ approach to business, and seeking out individuals who understand the user journey to create a frictionless experience for their customers. Global demand for UX professionals has never been higher. So how can you kickstart your career in the ever growing world of user experience (UX) design?
This ExpertTrack will explore the full end-to-end experience that a user has when interacting with a website, app or digital product. You’ll learn to consider aesthetics, usability and accessibility of digital assets.
You’ll discover how, as a UX designer, you can add value to a business at all levels and play a critical role in driving customer engagement by conducting user research, building personas, developing business models, creating wireframes and building prototypes. And you’ll learn how to put yourself at the core of both designing new products from first principles and the continuous improvement of existing offerings.
UX vs UI: understanding user interface vs user experience
More UX designers are required to display UI (user interface) skills. So how does UI design relate to the wider field of UX?
You’ll find out how to incorporate visual design with interaction design, and how these ‘micro’ elements exist within the big-picture ‘macro’ world of UX.
Learn the 5 stages of the design thinking process
You’ll examine the five-stage design thinking model proposed by the Hasso-Plattner Institute of Design at Stanford University: empathise, define, ideate, prototype and test. You’ll explore the non-linear nature of this methodology that will allow you to work through obstacles and bring ideas to life.
Learn how to create a user journey with the value stream map
The user journey map is an excellent tool for digital designers, as it allows you to visualise how a user interacts with a product and lets you see a product from the user’s perspective. You’ll learn how to use mapping to find out all the touchpoints at which a customer will come into contact with your company, online and offline.