Education & Training Provider
Sort says: Bringing the pulsating excitement of Formula 1 to the screens of fans worldwide is our responsibility. From legendary circuits such as Italy’s Monza, to the glitz and glamour of the streets of Monaco and the dazzling lights of Singapore’s night race, Formula 1’s close-knit team are dedicated to making that happen. Our operations cover a huge range of disciplines across a wide array of industry sectors, drawing the very best from our teams of technicians, engineers and media rights specialists and encouraging the creativity of experts in the fields of digital and traditional media, marketing and communications. From timekeeping, to software development, broadcast engineering and content creation, we are truly the 11th Formula 1 team. So what do we do on a race weekend? Formula 1’s most visible activity is just that – visuals. At each event, Formula 1 provides the technical infrastructure needed to deliver timing services, on board cameras, data acquisition, production of the international TV feed, as well as post-production of content across each Grand Prix weekend. Behind the scenes, however, there is so much more going on. Trackside, we also provide exceptional hospitality programmes for guests to get up close to the sport and its stars. We also look after trackside advertising, graphics and provide entertainment in the Fanzones. Meanwhile, back at ‘home’ in our London offices, we’re busy creating innovative content ideas and building new networks to bring the excitement of Formula 1 racing to new fans across the globe. It’s in digital content that Formula 1 is really powering forward. Driven by data, grand prix racing boasts the richest flow of information of any sport on the planet. Via multiple digital streams we’re building a hugely engaging environment in which every detail of this incredible sport can be examined and analysed and which serves to further enrich the show of Formula 1. For more than six decades Formula 1’s unique blend of showmanship, heroism and technological precision has captivated generations of sports fans. Now it’s ready to go to the next level of engagement and at Formula 1 we’re determined to take it there – are you coming with us?
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