Job type


£0 - £200k

Typical salary

37 – 39

Hours per week

Vloggers create videos about their life or special interests and add them to their social media channels.

More info

  • Create short video content and add them to social media channels
  • You will need confidence, the ability to accept criticism and ambition to succeed
  • You could work for a retail, fashion or marketing company

As a vlogger, you'll often combine embedded video with supporting text, images, and other metadata. You will record in one take or cut into multiple parts.


  • Planning what to film and writing scripts
  • Making short films with a video camera or mobile phone
  • Getting permission to film people or locations
  • Using software to edit your videos and add text or special effect
  • Staging videos with web links for products you promote
  • Promoting your vlog to get more followers
  • Answering viewers' questions analysing web tracking data on your channels to understand what works best and keeping up to date with other vloggers' activity and new technology


You'll usually work from home or you could work in an office.

You'll need

This role requires confidence, the ability to accept criticism and ambition and desire to succeed.

There are no set entry requirements for this role.

You could build up your skills and knowledge using free online learning resources that show you how to create vlogs and edit video and sound. You can get advice and tips online from other vloggers who have recently started up and you could also take short courses in video editing run by film schools and private training providers.

It's important that you get as much practical experience as you can. You can do this through: volunteering to create and edit videos for charities, doing a work placement in a digital marketing agency, editing student or community film productions or getting involved in your employer's social media channels. Do-it has more information on volunteering opportunities in your area.

You can also do a college qualification to get practical skills in using editing equipment and software. Courses include: Level 1 Award In Video Editing and Production for Creative Media Industries, Level 2 Technical Diploma in Digital Audio and Visual Production and Level 3 Diploma in Creative Media Production. The most useful courses include work placements and give you the chance to make contacts in the industry.

Alternatively, you can work towards this role by starting a junior content producer advanced apprenticeship.

It may be helpful to join The Institute of Direct and Digital Marketing for training opportunities and to make industry contacts.


You could work for a retail, fashion or marketing company, managing a team of freelance vloggers or social media influencers.