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More info
- You'll run promotional marketing campaigns for companies
- You'll need excellent spoken and written communication skills
- You could work on larger accounts and be promoted to senior positions
DAY-TO-DAY DUTIES
- Meeting clients and suppliers to find out about their product or service
- Researching the competition and markets
- Developing ideas for marketing strategies and campaigns
- Presenting your ideas to the client
- Briefing other staff
- Writing promotional marketing material
- Working out project costs and making sure that everything stays within budget
- Making sure that each part of a campaign runs smoothly
- Reporting on the campaign's progress and judging its effectiveness
DAY-TO-DAY ENVIRONMENT
You'll usually work standard office hours, Monday to Friday, with overtime to meet campaign deadlines or attend promotional events.
At the start of your career you'll be mainly office-based, although you'll sometimes visit suppliers and attend events. With experience, you'll spend more of your time travelling to visit clients, so a driving licence will be useful.
You'll need
This role would be ideal for someone with excellent spoken and written communication skills, problem-solving skills, excellent organisational skills and attention to detail, confidence and persuasiveness, for 'selling' your ideas.
There are no set requirements but previous experience in sales, marketing, advertising or customer service will be helpful.
Some employers will prefer you to have a higher education qualification, like a foundation degree, HND or degree in advertising, communications, marketing, business or psychology. With a degree, you could join a company's graduate training scheme.
Paid or unpaid work experience with a marketing promotions agency can also help.
CAREER PROSPECTS
With experience, you could work on larger accounts and be promoted to senior account executive, account manager and account director.