Job type

Store demonstrator

£14k - £25k

Typical salary

18 – 40

Hours per week

Store demonstrators show products to customers to increase sales in department stores, supermarkets and other retail businesses.

More info

  • Show products to customers to increase sales
  • You'll need the ability to remain friendly and outgoing, even under pressure
  • You could move into other jobs in retail, customer service, marketing or promotions

As a store demonstrator, you'll demonstrate a range of different items like food and drink, toys, domestic appliances and gadgets, technology products, and cleaning, beauty and DIY items. You might sell directly, or pass leads onto the sales team.


  • Setting up a counter or other area where demonstrations take place
  • Arranging stock, posters and other publicity material
  • Talking to individual passers-by
  • Using a microphone to catch the attention of shoppers
  • Demonstrating how to use a product and talking about its benefits
  • Inviting customers to try a product
  • Answering questions and handing out leaflets, brochures, coupons and free samples
  • Meeting targets and keeping records
  • Monitoring stock levels


Your hours could vary, but will usually include weekends and evenings. Temporary and seasonal work is common. 

You could work in stores, shopping centres or at exhibitions. You may need a driving licence and use of a vehicle to travel around your local area, or different parts of the UK. You'll spend most of your time standing at a counter or walking around a shop floor. You may have to wear a uniform, a promotional T-shirt or even fancy dress.

You'll need

This role would be ideal for someone with the ability to remain friendly and outgoing, even under pressure, good customer service skills, confidence in meeting and talking to individuals and groups, and the ability to understand and learn product information.

There are no set entry requirements for this role however, writing, number and communication skills, and retail or customer service experience, could be an advantage.

You could study for a college qualification in retail skills or food safety for retail, but this isn't essential.

You could also get into this job through an apprenticeship.


With experience, you could move into other jobs in retail, customer service, marketing or promotions, or work as team leader within a product section. You could also work freelance.