Job type

Marketing executive

£20k - £35k

Typical salary

37 – 39

Hours per week

Marketing executives promote a company's products, services or brand.

More info

  • Run campaigns, events and promotions to help organisations promote their products and services
  • Option to work for an agency where you'll work for a range of clients or as part of an 'in-house' team within a company
  • With experience and training, progress into marketing management, or to become a marketing director or chief marketing officer


  • Doing research on customer and market trends
  • Identifying target markets and possible sponsors
  • Creating and planning marketing campaigns
  • Using automated systems for email campaigns and customer management
  • Writing and editing for print and multiple online uses
  • Organising promotions and events to meet clients, suppliers and the media
  • Managing campaign websites and social media
  • Managing budgets
  • Monitoring the effectiveness of campaigns


As a marketing executive, you could work for a marketing agency or in a marketing department. You could work in the private or public sector or for a charity.

You'll need

There are no set requirements, but a foundation degree, higher national diploma or degree in marketing communications, advertising, business and management, or psychology is a good entry route.

The Chartered Institute of Marketing also offers a range of professional qualifications.

You can get into this role through a higher apprenticeship as a marketing executive.

You could join a company's marketing department as an administrator or assistant, working your way up to become a marketing executive.

Direct application to employers is possible if you have business and marketing skills. You might get these through jobs like sales, customer service or public relations work. Some employers might ask for a degree qualification but this isn't always essential.


With experience, you could become a marketing manager. You could also become a freelance marketing consultant, or move into areas like advertising, sales or public relations.