What are transferable skills and why do you need them? What does it mean to be employable today and in the future?...
- Look after the day-to-day running of social media accounts for your employer or clients
- Fun, creative, work with good prospects and progression opportunities
- You'll need excellent organisational skills, a creative mind, and the ability to adapt and react quickly to trends
As a social media executive your role will be focused on the development and delivery of content on social media accounts owned by your employer or your clients. You might work for a single organisation, or as part of a marketing, PR, or communications agency which manages social media accounts for your clients.
- Update social media sites
- Write blogs, articles and posts
- Respond to social media posts and develop discussions
- Check online for company mentions and customer feedback
- Search for interesting posts, news and articles to attract site visitors
- Oversee competitions and campaigns promoting your company
- Take part in conferences and group chat relevant to your industry or company
- Educate other staff on social media use
- Promote social media use within your company
- Develop strategies to increase your audience using social media tools like Hootsuite, TweetDeck or Buffer to manage multiple sites
- Use web tracking tools like Google Analytics, Social Report or Bitly
You may need to work evenings and weekends when working on a campaign or with deadlines. If you're freelance, you may work longer hours depending on the needs of your clients and the amount of work you take on. You'll be based in an office and spend a lot of time working on a computer. You may also attend meetings and make presentations about your work to clients or colleagues.
This role would be an ideal role for someone with a good eye for detail and the ability to work accurately, the ability to deal with more than one task at a time, creativity, presentation skills, an analytical approach to data, and writing skills.
There are no set requirements but some employers may expect you to have a degree in a subject like advertising, marketing and public relations, digital and social media marketing, journalism, internet design or business management.
You could get into this job without a degree if you have the skills and experience in areas like marketing, advertising or PR. You could start work with a social media or marketing company as an assistant or digital content writer. As you get more experience, you could work your way up into a management position.
You could get experience by volunteering to manage a charity's social media channels. You could also show that you understand and know how to use social media by managing your own social media profiles, setting up and writing your own blog, and tracking its use and popularity, and getting involved in social media for the company you already work for. You could also keep up to date by joining webinars about social media trends.
Alternatively you could do a digital marketer advanced or degree apprenticeship.
The opportunities in this field have grown rapidly over the past few years and there are an increasing number of specialist roles developing in areas like content creation and analytics, so you might be able to focus in on one area that is particularly of interest.
There are excellent progression opportunities in this kind of role - you might move on to become a social media manager, progress into a more general marketing or agency management, become a content lead or creative director, or focus on strategy, research and insights.