Tim Campbell MBE won The Apprentice back in 2005, and has come full circle to work alongside Lord Alan Sugar to judge...
- Internal communications managers make sure employees are informed and engaged with developments at an organisation
- You'll need excellent people skills, written and verbal communication skills, tact, and empathy
- Opportunities to progress to senior communications or HR roles, or become a freelance consultant
As an internal communications manager you'll work within an organisation to develop the way they communicate with their employees to help make sure everyone is informed and to increase motivation.
- Working with senior managers to understand future plans for the company, and important information that needs to be conveyed to staff
- Developing systems for sharing information with staff (like staff portals or collaboration tools)
- Developing plans for communicating with staff
- Creating content and running events
- Sharing feedback and suggestions with senior managers
You'll work in an office.
Being creative, empathic, and an excellent communicator will help you in this role as you'll need to work with all kinds of people and really understand their differing needs.
Most internal communications managers work in larger organisations where there are lots of staff to keep engaged. There are no set requirements for these roles and you may be able to start out as an assistant in a communications or PR department and work your way up from there. However, it would be an advantage to have a relevant qualification in an area like PR, marketing communications, or human resources.
You can also study for a specialist professional qualification like the Chartered Institute of Public Relations Certificate or Specialist Diploma in Internal Communications. There may also be apprenticeship opportunities opening up in this field, or you may be able to get into this part of an organisation by taking part in a graduate scheme.
In general you'll need excellent written and verbal communication skills, creativity, empathy, and the ability to get on with people of all types and at all levels within an organisation.
You might start out as an internal communications assistant (or a more general communications or PR assistant) then progress to officer, manager, and then director roles - or you could become a consultant or work for an agency.