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- Lead the marketing function of a business, managing strategy, budgets, targets and teams
- You'll need strong leadership skills, vision, an understanding of technology and the ability to understand markets
- This is often the most senior marketing role in an organisation, so you'll normally gain experience before moving into this role
As a marketing director, you'll oversee all aspects of promoting your company's products or brand.
DAY-TO-DAY DUTIES
- Plan the long-term development of your company
- Oversee brand marketing campaigns
- Work closely with the sales and creative teams
- Manage relationships with corporate partners
- Assess competitors and plan how to keep ahead of them
- Review your company's financial forecasts and set targets
- Attend meetings, conferences and marketing events
- Manage budgets
DAY-TO-DAY ENVIRONMENT
You'll usually work in an office or a client's office, and your day-to-day tasks will vary.
You'll need
For this role, you'll need the ability to sell products and services, excellent verbal communication skills, good initiative, business management and leadership skills, customer service skills, maths knowledge, and thoroughness and attention to detail.
Many marketing directors start by completing a degree like marketing, communications, advertising, business and management, or psychology. You may be able to study for a Chartered Institute of Marketing professional qualification alongside your degree through the Graduate Gateway programme.
You might be able to begin your career by completing a marketing manager degree apprenticeship before moving on to become a director.
You can become a director if you have several years' experience in senior management with a marketing company or department, handling major accounts and dealing with marketing strategies and campaigns.
Alternatively, you could also do professional qualifications through The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing, which may help you move into a director's role. You'll need a lot of experience in marketing or a related job like sales management to do this.
An excellent understanding of social media will be vital for most jobs.
CAREER PROSPECTS
Progression routes include moving to a bigger company or working as a marketing consultant, advising corporate clients how to develop their brands.